v2.0 · February 2026

The Agency
Futures Index

A structural analysis of AI disruption across the UK agency economy. 127 agency types measured for vulnerability.

By Matt Parry · The Future Collective

View the Index Methodology
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Agency Types
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Impact Factors
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Resilience Bands
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Confidence Levels

The Complete Index

Every UK agency type scored, ranked, and analysed for AI disruption risk.

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Fragile
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Transitional
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Resilient
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Advantaged

0 agencies · All Sectors

Sector Deep Dive

Understand AI impact patterns across 18 industry sectors with detailed analytics.

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High-Risk Sectors
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Avg Sector Score
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Score Variance
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Advantaged Sectors

Sector Risk Heatmap

Click any sector for detailed analysis

Low Moderate High

Sector Comparison

Average disruption scores by sector

Key Sector Insights

Cross-Sector Analysis

Most Vulnerable Patterns

    Defensive Advantages

      Avg Score
      Agencies
      Risk Level

      Score Distribution

      Factor Analysis

      Strategic Recommendations

      Agencies in This Sector

      Calculate Your Score

      Input your agency's characteristics to see where you'd land.

      3

      How much work can AI automate today?

      3

      Can AI replace strategic decisions?

      3

      How quickly will clients demand AI pricing?

      3

      How easily can clients bring this in-house?

      3

      Higher = more protected by proprietary methods

      3

      How hard is it to adapt your model?

      52
      TransitionalNear-term (1-3y)

      Indicative score. Individual positioning may vary.

      What Should You Do?

      Strategic recommendations by resilience band.

      Fragile

      Score 70+ · Urgent

      • → Audit for AI alternatives now
      • → Identify defensible niches
      • → Consider adjacent pivots
      • → Build partnerships fast

      Transitional

      Score 50-69 · 12-24mo

      • → Integrate AI into workflow
      • → Move up to strategy
      • → Build hybrid offerings
      • → Train team on AI

      Resilient

      Score 30-49 · Strengthen

      • → Use AI to boost margins
      • → Double down on strategy
      • → Build proprietary IP
      • → Acquire competitors

      Advantaged

      Score <30 · Capitalise

      • → Expand into adjacencies
      • → Raise prices
      • → Attract top talent
      • → Position as essential

      How It Works

      Transparent, evidence-led methodology.

      The Six Factors

      Each agency type scored 1-5 across six structural factors determining vulnerability to AI-driven change.

      Automation Exposure (20%)
      Day-to-day work automatable by AI
      Decision Automation (20%)
      AI replacing decisions, not just execution
      Buyer Behaviour (20%)
      Client acceptance of AI alternatives
      Internalisation (15%)
      Feasibility of client in-housing
      IP Defensibility (15%)
      Proprietary methods protecting value
      Org Inertia (10%)
      Difficulty adapting without destabilising

      Time-to-Impact

      Immediate – 80+
      Near-term – 60-79
      Medium-term – 30-59
      Long-term – <30

      Confidence Bands

      High±5 points
      Medium±10 points
      Low±15 points

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      Actionable insights

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      Disruption Score

      Radar Profile

      Key Insights

        Similar Agencies

        What-If Scenario

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